Retail Ready Packaging/ Shelf Ready Packaging

Retail-Ready packaging needs to deliver a stand-out performance on several key points. That is why, when designing a Retail Ready Packaging (RRP) and Shelf Ready Packaging (SRP) concept, we take into consideration all the challenges the pack has to face along the supply chain. 

Problems to solve:

• Pack looks messy on shelf, making the product unappealing to consumers
• Product difficult to access
• Replenishment is inefficient and time-consuming
• High product damage and waste

DS Smith Packaging solution:

• Pack makes product stand out, becoming more appealing to consumers
• Increased branding space
• Pack design promotes higher product rotation  (First in/First Out) minimising expired products still on shelf
• Quick and easy pack handling, easing the replenishment process
• Flexibility to use concept both on-shelf as well as on a promotional off-shelf POS display

Potential value for customers:

• Increased product sales
• Satisfied, returning consumers
• Cost and time-efficient pack
• Minimised product damage and waste

3 step load & slide system: