Good packaging design aims at enhancing the perceived value to the consumer.
To stand out in a crowded marketplace, good packaging design has to deliver value by creating a dramatic leap in utility, or needs to stand-out in some other way.
At DS Smith Packaging we are constantly strengthening our design capabilities to translate effectively consumer insights into innovative packaging concepts. We aim not just to talk the same language as our customers, but to add real value.
More than ever, the role of packaging within the total product experience is crucial: packaging is the communication medium that connects your product with the consumer. Our objective is to compete not just on functionality but also on qualities such as emotions, meaning and look-and-feel.